Personal Branding Experts

Dan Reilly and Dani Wales

As a 20-year construction professional with one heck of a CV, my husband, Dan Reilly started like any other carpenter with a humble carpentry apprenticeship. From there, Dan moved into high-end shop and restaurant fit-outs and currently sits as a licensed Master Builder within his own business. Commanding battalions of tradies on TV as “Foreman Dan” on Nine’s The Block is fun, but on a day to day basis Dan specialises in and is passionate about, high-end residential projects.

With a background in banking, I (Dani Wales) made my first appearance on national television as a contestant on Nine’s, The Block. With a newly sparked interest in all things media, I went onto co-host home & lifestyle series, Healthy Homes Australia and in the same year, cofounded a business that would allow me to further my knowledge, skills, and passion in not only design and construction but also leadership, strategy, and content creation.

Sure The Block may have been the catalyst at which Dan and I went on to co-found Red Door Project, an end to end Architectural Drafting, Interior Design and Residential Construction offering based in Melbourne, but Dan and I definitely didn’t “fall into” what we do now.

With multiple TV and media interests still entertaining our day to day lives, along with the successful operation of Red Door Project, Dan and I know a thing or two about personal brand and content creation and how to use it to position a brand within its desired market.

Dani Wales and Dan Reilly

Founders, Red Door Project

What we Think of Tradiematepro, and why we Support it

“If only we had something like Tradiematepro available when we first started out!”

When we found our business suddenly not able to move to the next level, we really didn’t know what to do or where to turn as our personal experience and skillset were basically exhausted. The support and community that Tradiematepro offers is a huge drawcard for us, along with the resources and access to real-life business experts to help businesses grow and navigate through the hard times.

Financial tracking coupled with one on one coaching works to put tradies in a better position from a business and mindset perspective. We’ve seen too many quality tradespeople go into business and fail because they didn’t understand the basic fundamentals, or have the necessary support around them. We want to be apart of something that is working to change the industry for the better!

The Tip of the Iceberg of What You Get From the First 30 Days of Tradiematepro

First 30 Days – Extreme Value Offer

  • Live 30-day planning session
  • Access to the Tradiematepro financial, marketing and sales platform
  • Access to the New Recruit online guided exercises
  • Business tools and processes
  • Exclusive access to industry experts
  • Weekly support calls with our world-class coaches
  • Access to a like-minded community to network and share knowledge
  • Strategic plan at the end of your 30 days

Want to Find out how Tradiematepro can Transform Your business?